Cookie Policy
I. INTRODUCTION
The website www.memorial.com.ro (hereinafter referred to as the “Website”) is the official internet page of Memorial S.R.L. (hereinafter referred to as “Memorial”), a Romanian legal entity with its registered office at Șoseaua Gheorghe Ionescu Sisești, no. 8A, Sector 1, Bucharest. The Website is the property of Memorial and uses cookies.
The information presented below is intended to inform you about what cookies are, as well as about their placement, use and management by the Memorial Website.
The Website uses cookies to provide visitors with a better experience when browsing the Website, as well as to offer services tailored to the needs and interests of visitors. Cookies provide the Website owner with important feedback regarding how visitors navigate the Website, so that this Website can be more efficient and more accessible.
If you need more information about cookies that is not found in this policy, you can write to us by e-mail. Regarding the processing of personal data in the context of the use of cookies, you also have the option to contact the Data Protection Officer (DPO) appointed by Memorial, by e-mail.
II. WHAT IS A COOKIE?
A cookie is a small file, made up of letters and numbers, which will be stored on the computer, device, mobile terminal or other equipment of a user from which the internet is accessed. The cookie is installed through a request issued by a web server to a browser (e.g., Internet Explorer, Chrome) and is completely “passive.” The cookie does not contain software programs, viruses or spyware and cannot access the information on the user's hard drive.
Cookies themselves do not request personal data in order to be used and, in most cases, do not identify internet users.
In terms of the duration of their existence, there are two main categories of cookies. Session cookies are created temporarily in the subfolder of the user's browser while they visit the Website. Once the user leaves the Website, the session cookie is deleted. Persistent cookies remain in the subfolder of the user's browser and are reactivated once the user visits the Website. A persistent cookie remains in the browser subfolder for the period set in the cookie file.
In terms of the operator placing cookies, there are two main categories of cookies: first party cookies — placed by the owner of the visited website — and third party cookies — placed by the operator of a website other than the one visited. These third parties must also comply with applicable law and the privacy policies of the owner of the website on which they place cookies.
In terms of the purposes for which cookies are placed, there are generally the following categories of cookies: strictly necessary, measurement, for the analysis and improvement of website performance, and promotional (targeting and advertising).
WHY ARE COOKIES NECESSARY?
Cookies fulfill various functions that help us improve your online experience. Some cookies are considered essential for running and maintaining the Website and allow Memorial to offer you:
- Access to services and functionalities at any time;
- Consistent and up-to-date information;
- A trouble-free online experience.
III. COOKIES USED BY THIS WEBSITE
The Memorial Website uses session and permanent cookies, as well as first party or third party cookies, for the following purposes:
- Strictly necessary cookies;
- Performance cookies;
- Targeting cookies;
- Functional cookies.
Strictly necessary cookies
These cookies are necessary for the operation of the website and cannot be disabled in our systems. They are usually set to respond to actions taken by you in order to receive services, such as setting privacy preferences, logging in to the site, or filling in forms. You can configure your browser to block or alert you to the presence of these cookies, but some parts of the Website will no longer function. These cookies do not store personally identifiable information.
| Name | Provider | Purpose | Validity period | Cookies used |
|---|---|---|---|---|
| moove_gdpr_popup | GDPR Cookie Compliance by Moove Agency | Used to store cookie consent preferences | 1 year | First party |
Performance cookies
These cookies allow us to count visits and traffic sources, so that we can measure and improve the performance of our site. They help us know which pages are more or less popular and to see how many people visit this site. All the information that these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
| Name | Provider | Purpose | Validity period | Cookies used |
|---|---|---|---|---|
| __utmb | Google Analytics | Approximates how quickly users leave the page | 30 min | First party |
| __utmc | Google Analytics | Approximates how quickly users leave the page | Session | First party |
| __utma | Google Analytics | Tracks how users use the website | 2 years | First party |
| __utmz | Google Analytics | Tracks how users use the website | 6 months | First party |
| __utmt | Google Analytics | Used to store the number of service requests | 10 min | First party |
| NID | Google Ads Optimization | Used for serving ads or retargeting | 6 months | Third party |
| 1P_JAR | Used to collect statistics and to track conversions | 30 days | Third party | |
| CONSENT | Used to store preferences and statistics | Session | Third party | |
| DV | Used for targeted advertising purposes | 1 day | Third party | |
| wp-settings-{time}-[UID], wp-settings-[UID] | WordPress | Used to personalize the administration interface and the main site | 1 year | First party |
| OTZ | Used for an aggregated analysis of visitors | 2 years | Third party | |
| _Secure-1PAPISID | Used to build a profile of visitors' interests and to display relevant advertising | 2 years | Third party | |
| __Secure-3PSIDCC | Used to build a profile of visitors' interests and to display relevant advertising | 1 year | Third party | |
| __Secure-3PAPISID | Used to build a profile of visitors' interests and to display relevant advertising | 2 years | Third party | |
| APISID | Google Ads Optimization | Used to optimize Google Ads | 2 years | Third party |
| __Secure-3PSID | Used to build a profile of visitors' interests and to display relevant advertising | 2 years | Third party | |
| SAPISID | Used to collect information about users for videos hosted on YouTube | Persistent | Third party | |
| __Secure-1PSID | Used to make use of the site's options and services | 2 years | Third party | |
| SID | Google Ads Optimization | Used for serving ads or retargeting and for fraud prevention | 2 years | Third party |
| SEARCH_SAMESITE | Used to indicate how and when to trigger cookies | 6 months | Third party | |
| _gat | Google Analytics | Used to store language settings | 1 minute | First party |
Targeting cookies
These cookies may be set on our Website by our advertising partners. These companies may use them to build a profile of your interests and to show you relevant ads on other sites. They do not store personal information directly, but are based on the unique identification of your browser and internet device. If you do not allow these cookies, you will experience less personalized advertising.
| Name | Provider | Purpose | Validity period | Cookies used |
|---|---|---|---|---|
| _fbp | Used to store and track visits to the site | 3 months | First party |
Functional cookies
These cookies allow the Website to provide better functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Name | Provider | Purpose | Validity period | Cookies used |
|---|---|---|---|---|
| _gid | Google Analytics | Used to store and count page views | 1 day | First party |
| _ga | Google Analytics | Used to store and count page views | 2 years | First party |
| _icl_current_language | WPML | Used to read and filter requests from bots | 1 day | First party |
| PHPSESSID | PHP | Used to provide functions across pages | Session | Third party |
| wordpress_logged_in_[hash] | WordPress | Used to identify logged-in users | Session | First party |
| wordpress_sec_* | WordPress | Used for protection and storage of account details | 15 days | First party |
| HSID | Used to prevent fraud | 2 years | Third party | |
| SIDCC | Google Analytics | Used to protect data from unauthorized access | 1 day | Third party |
| SSID | Used to save user preferences and other information | 2 years | Third party | |
| _clck | Clarity | Persists the Clarity user ID and preferences, unique to that site, attributed to the same user ID. | 1 year | First party |
| _clsk | Clarity | Connects multiple page views by a user into a single Clarity session recording. | 1 day | Third party |
| CLID | Clarity | Identifies the first time Clarity saw this user on any site using Clarity. | 1 year | Third party |
| ANONCHK | Clarity | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID, so this is always set to 0. | 6 months | Third party |
| MR | Clarity | Indicates whether the MUID will be updated. | 1 year | Third party |
| MUID | Clarity | Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics and other operational purposes. | 1 year | Third party |
| SM | Clarity | Used to synchronize the MUID across Microsoft domains. | 1 year | Third party |
| lo-domain-check | Lucky Orange | Created temporarily to determine the top-level domain of the website and then immediately deleted. | Immediate | Third party |
| lo-opt-out | Lucky Orange | Indicates that the visitor has opted out of tracking and prevents the browser library from running. | 2 years | Third party |
| lo-uid | Lucky Orange | Identifies the visitor using a unique ID. Related sessions, events and conversations are linked to a single visitor using this ID. | 2 years | Third party |
| lo-visits | Lucky Orange | Keeps track of the number of unique sessions for a visitor. Shown as "Visit Number" in the application. | 2 years | Third party |
IV. MANAGING COOKIE SETTINGS THROUGH THE BROWSER
You can decide whether you want to allow the installation of cookies by using the settings section of your browser. However, if you disable one or more cookies, certain elements of this Website may be affected as a consequence (please note that navigation cookies are necessary for the proper functioning of the basic elements of the website). The browser configuration regarding this choice can be monitored and changed in the settings section of your browser.
The installation of optional cookies (cookies for personalized advertising and social media cookies) belonging to third parties, as well as any other activity relating to such cookies, including the collection and processing of information, will be the responsibility of such third parties.
V. UPDATES TO THE COOKIE POLICY
Memorial may update this cookie policy to reflect changes to the various cookies used for operational, legal or regulatory purposes. Please read the cookie policy regularly to ensure that you are properly informed about how we use cookies.